In the age of social media, it seems we are all being exposed to random bouts of silliness, but no more so than when blending fashion and pets.

I recently had a scout around online for examples of fashionable pets and was frankly staggered at the amount of pets which get dressed up. It turns out that the pet fashion industry is a multi-million pound industry and I wasn’t aware of it. I must be seriously behind the times!

Some famous examples of fashionable pets include Menswear Dog – a Shiba Inu who lives with his owners in New York. Menswear Dog currently pulls in over $15,000 each month from sponsorship deals and features in magazines and online – more than most hard working people earn!

Of course we have all seen the trend for dressing dogs up on programmes such as The Supervet and many examples of over-dressed pooches on programmes such as The Only Way is Essex and Made in Chelsea, but it seems that the sensible dog coats and rugs offered by many retailers are morphing into something much more ‘fashion’ based.

Who knows where this trend is going to go, but it seems social media is pushing the whole ‘fur baby’ culture and our pets are rapidly becoming a substitute for children!